Custer, South Dakota

Where the Black Hills
Come Together

Coffee shop and tourist stop on the BHC campus. Craft coffee, local merch, drive-through convenience, and community — serving locals, tourists, and campus staff.

0M+

Annual Park Visitors

$0K

Year 1 Revenue Target

0.0M

Annual SD Tourists

0

BHC Campus Entities

More Than a Cafe

THE OP is the beating heart of the Black Hills Consortium campus — a place where coffee, culture, and community converge.

Craft Coffee & More

Locally roasted beans, specialty espresso, local beer and cider on tap, and house-baked pastries. Every cup tells a Black Hills story.

Events & Culture

Open mic nights, trivia, live Outpost Media recordings. Looking for conventions? Visit THE CULT Events LLC for full-scale events.

Community Hub

The living room of the BHC campus. Remote workers, students, locals, and tourists all find their place here.

Employee Perks

Campus staff get exclusive perks — discounted meals, priority seating, free workspace, and special employee-only events.

The Advantage

Why THE OP Wins

Zero Rent, Maximum Margin

Owned real estate on the BHC campus means 15-20% margin advantage over every competitor paying Rapid City commercial rates.

Gateway to 14.9M Tourists

Custer sits between Mount Rushmore, Crazy Horse, and Custer State Park. Captive foot traffic year-round.

The BHC Flywheel

Every BHC entity drives traffic to THE OP. GrowWise employees, Outpost Media crews, Seed Academy students, and Settle the West relocates all converge here.

Pull Up a Chair

Whether you're a local, a tourist, or a remote worker looking for your new favorite spot — THE OP has a seat for you.